We’re excited to share something special: Mali Rising has a new brand identity! While our mission remains the same, our refreshed look better reflects the hope, growth, and opportunity we strive to create for students across rural Mali.
For nearly twenty years, Mali Rising has partnered with communities to build schools, train teachers, and inspire the next generation of leaders. As we’ve grown, we wanted a visual identity that reflects who we are today: forward-looking and dynamic, yet deeply rooted in Mali’s rich culture and traditions.
This rebrand isn’t just about a new logo or color palette. It’s about telling our story more clearly, celebrating the work of our students and teachers, and inspiring the community of supporters who make this journey possible.
At the heart of our new identity is a redesigned logo inspired by the granary doors of Mali. These doors are beautifully carved by master craftsmen to protect the harvest. In Malian tradition, these doors represent more than function; they symbolize care, security, and the promise of abundance.
For Mali Rising, the door represents access; opening pathways to education and opportunity. Just as a granary door safeguards what sustains life, schools safeguard a child’s future, creating space for learning, growth, and possibility. The artistry behind these doors mirrors our dedication to building schools with intention and purpose; places where students can step into their potential and communities can thrive.
The refreshed logo, with its clean lines and adaptable design, captures this balance of heritage and progress. Whether used in its full form or as a standalone icon, it tells the story of Mali Rising’s work to open doors for students across rural Mali.
The new brand extends beyond the logo. We’ve embraced a warm, vibrant color palette inspired by Mali’s landscapes and traditions. Grounding tones like Bògò blue and Palm green paired with bright accents like Delta aqua and Marula yellow. These colors evoke both stability and possibility, perfectly reflecting the balance between the roots we honor and the future we’re helping to build.
This updated visual identity creates a sense of clarity and connection across everything we share — from newsletters and social posts to reports and classroom materials. Wherever you see Mali Rising, we want you to immediately recognize our mission and the students we serve.
Our refreshed identity is just the beginning. Over the coming months, you’ll start to see our new look rolled out everywhere:
A brand-new website designed to make it easier to explore our programs, track our impact, and support our work.
Mali Rising merchandise, including stickers and t-shirts, so you can proudly show your support for education in Mali.
Updated materials and visuals that tell a more cohesive, inspiring story about the students, teachers, and communities you’re helping us reach.
While our look has evolved, our purpose remains the same: to build brighter futures for students across rural Mali. Every design choice, from the door-inspired logo to the vibrant colors, reflects the same promise we’ve kept since day one: opening doors to opportunity, one school at a time.
We’re excited to step into this next chapter and deeply grateful to have you alongside us. Together, we’re creating lasting change, one student, one school, and one open door at a time.
